# Site Identity

The **Site Identity** setting in WordPress refers to the configuration options that define your website's basic identity and appearance. This includes your site's name, tagline, logo, and icon. These settings are essential for branding and are visible in various parts of your website, including browsers, search engines, and social media.

Here's how you can configure the **Site Identity** in WordPress:

{% hint style="success" %}
Here's a short form of the **Site Identity** settings process in WordPress:

**Step 1 : Login** to your WordPress admin dashboard.

**Step 2 :** Go to **Appearance** > **Customize**.

**Step 3:** Click on **Site Identity** to update the site title, tagline, logo, and site icon.
{% endhint %}

### Customizing Site Identity

Under **Site General ▸ Site Identity**, you can configure the essential branding options for your website:

* **Site Logo**\
  Upload or change your website’s primary logo. You can also switch between a logo image or displaying the site title.
* **Dark Logo**\
  Upload a dark version of your logo for use on light backgrounds (if supported by the theme).
* **Site Title**\
  Set the name of your website. This may appear in the browser tab and certain theme locations.
* **Site Tagline**\
  Add a short description or slogan that represents your website.
* **Site Icon (Favicon)**\
  Upload an icon that appears in the browser tab, bookmarks, and WordPress mobile apps.\
  **Recommended size:** 512 × 512 pixels.
* **Site Loader**\
  Enable or disable the preloader animation that displays while your site content is loading.

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